Work / Personal Brand & Website
Satou Sabally
A personal brand and website for the professional basketball player that show who she is beyond the court. The project produced a new logo, which now anchors her visual identity.
Client
Satou Sabally, professional basketball player
Year
Confirm year
Scope
Creative Direction, Brand Strategy, Logo Design, UX/UI Design, WordPress Development
Live site
Homepage on desktop.
The challenge
Missing: the brief in 2–4 sentences.
Where did her presence stand before the project? What should people understand about her beyond basketball? Who is the site for: fans, partners, press, sponsors?
Delete this box once written.
Direction
A monogram built from her initials, used as logo, sign and pattern.
Missing: why these choices.
How the monogram was developed and what it refers to; typeface and colour reasoning; one decision that changed during the project.
The SASA monogram on its own.
Brand card with the core palette.
Guidelines: logo use, typography, colour.
The monogram in a dark environment.
Applied to branded items.
Website, inner page.
Website on a phone.
Mobile homepage: born in New York City, shaped in Berlin, rooted in The Gambia.
Delivered
Creative Direction
Brand Strategy
Logo Design
UX/UI Design
WordPress Development
Outcome
None verified yet. Add only results you can show (launch date, press, a quote with permission), or delete this row.
Next project
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Contact
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Freelance
Identities, websites and creative direction for people and brands in culture, sport and the creative industries.